Privacy Policy

2.1 Information You Provide Directly

We collect information you voluntarily share with us, including:

• Contact and identity information: your name, business email address, phone number, job title, and company name.
• Business information: details about your company, marketing budget, advertising goals, current platforms in use, and target audience, typically shared during a fit call or onboarding.
• Billing and payment information: if you engage our paid services, we collect payment details, processed securely through third-party payment processors. We do not store full card details.
• Communications: any messages, emails, or feedback you send us, including responses to our reports or strategy recommendations.
• Account credentials: login details if you are provided access to any VyloMedia client portal or reporting dashboard.

2.2 Information Collected Automatically

When you visit our Website, we automatically collect certain technical and usage data, including:

• Log data: IP address, browser type and version, operating system, referring URLs, pages visited, and time spent on pages.
• Device information: device type, screen resolution, and hardware model.
• Cookies and tracking technologies: we use cookies, pixels, and similar technologies to understand Website usage, improve performance, and, where applicable, deliver relevant content. See Section 7 for more detail.
• Analytics data: aggregated behavioral data collected through tools such as Google Analytics to understand how visitors interact with the Website.

2.3 Information from Third-Party Platforms

In the course of delivering our Services, we may access data from advertising platforms on your behalf, including:

• Ad account data from Meta (Facebook/Instagram), Google Ads, TikTok Ads, and LinkedIn Campaign Manager, including campaign performance metrics, audience data, spend figures, and creative assets.
• Analytics platform data, such as Google Analytics, where you grant us access.
• CRM or e-commerce data where relevant and explicitly authorized by you.

Connecting your accounts to VyloMedia does not transfer ownership of those accounts to us. We access them solely to manage and optimize your campaigns as instructed. You may revoke our access at any time through the respective platform's settings.

• Service delivery: to provide paid media strategy, campaign management, performance reporting, creative analysis, and competitor research as part of our engagement with you.
• AI co-pilot operations: to power our proprietary AI tools, which analyze your campaign data, benchmark against US SMB norms, and surface insights and recommendations. Your data is used only to serve you and is not used to train shared models without your explicit consent.
• Communication: to respond to your inquiries, send engagement updates, deliver weekly reports, and provide service-related notifications.
• Marketing: with your consent, to send newsletters, paid media insights, and information about VyloMedia's services. You may opt out at any time.
• Website improvement: to analyze how visitors use our Website and improve its content, performance, and usability.
• Legal and compliance: to comply with applicable laws, respond to legal requests, enforce our Terms of Service, and protect the rights and safety of VyloMedia and its users.
• Business operations: for internal record-keeping, billing, contract management, and business analytics, using anonymized or aggregated data where possible.

• Contractual necessity: to fulfil our obligations under a service agreement with you.
• Legitimate interests: for operating and improving our business, securing our Website, and communicating relevant service information, where these interests are not overridden by your rights.
• Consent: for marketing communications and optional data uses. You may withdraw consent at any time.
• Legal obligation: where processing is required to comply with applicable laws or regulations.

5.1 Service Providers

We engage trusted third-party vendors to support our operations, including cloud hosting providers, email and CRM platforms, payment processors, and analytics tools. These providers access your data only as necessary to perform services on our behalf and are bound by confidentiality and data protection obligations.

5.2 Advertising Platforms

In delivering our Services, we interact with platforms such as Meta, Google, TikTok, and LinkedIn using credentials you have authorized. These platforms have their own privacy policies and data practices, which we encourage you to review.

• Google: subject to the Google Privacy Policy at https://policies.google.com/privacy
• Meta: subject to Meta's Data Policy at https://www.facebook.com/privacy/policy/
• TikTok: subject to TikTok's Privacy Policy at https://www.tiktok.com/legal/page/us/privacy-policy/
• LinkedIn: subject to LinkedIn's Privacy Policy at https://www.linkedin.com/legal/privacy-policy

5.3 Legal Requirements

We may disclose your information to law enforcement, regulators, or other authorities where required by applicable law, court order, or to prevent fraud, illegal activity, or harm to persons.

5.4 Business Transfers

In the event of a merger, acquisition, or sale of all or part of VyloMedia's business, your information may be transferred to the acquiring entity, provided that entity agrees to honor this Privacy Policy.

5.5 Aggregated and Anonymized Data

We may share anonymized, aggregated data, such as industry benchmarks or category-level performance trends, with no individual identification for business and marketing purposes.

• Essential cookies: required for the Website to function, such as session management and security.
• Analytics cookies: to understand how visitors use the Website and improve performance, such as Google Analytics.
• Marketing cookies: to measure the effectiveness of any paid campaigns we run to promote VyloMedia's own services.

You can manage or disable cookies through your browser settings. Note that disabling certain cookies may affect Website functionality. Where required by law, we will obtain your consent before placing non-essential cookies.

• Client data: retained for the duration of the engagement and for a reasonable period thereafter, typically 3 years, for legal, tax, and business continuity purposes.
• Inquiry and lead data: retained for up to 12 months from last contact, unless you opt out or request deletion sooner.
• Website analytics data: retained in accordance with the settings of the analytics tools used, typically 14-26 months.

When data is no longer needed, we delete or anonymize it securely.

• Encrypted data transmission (HTTPS/TLS) across our Website and communications.
• Access controls limiting data access to authorized personnel on a need-to-know basis.
• Use of reputable, security-certified third-party service providers.
• Regular review of our security practices.

No method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your data, we cannot guarantee absolute security. If you believe your information has been compromised, please contact us immediately at hello@vylomedia.com.

• Access: request a copy of the personal information we hold about you.
• Correction: request that we correct inaccurate or incomplete information.
• Deletion: request that we delete your personal information, subject to legal retention obligations.
• Objection or restriction: object to or request restriction of certain processing activities.
• Data portability: request your data in a structured, machine-readable format where technically feasible.
• Withdraw consent: where processing is based on consent, withdraw it at any time without affecting prior lawful processing.
• Opt out of marketing: unsubscribe from marketing communications at any time via the unsubscribe link in our emails or by emailing hello@vylomedia.com.

To exercise any of these rights, please contact us at hello@vylomedia.com. We will respond within a reasonable timeframe and in accordance with applicable law.